Branding

May 28, 2009 at 10:16 am (Uncategorized)

Brands like Apple, Oprah, Harley-Davidson, Ikea and Southwest Airlines have made their competition irrelevant through brand communities they have helped nurture over the years. But why do brand communities form? And what can we learn about them?

Psychologist Jenny Lee, a brand consultant at The Cult Branding Company, explores the social and psychological motivators that fuel the development of brand communities in a compelling new white paper.

The white paper titled, “Why We Join: A Sociological and Psychological Analysis of Brand Communities,” along with an illustrative presentation can be downloaded freely here.

About the Cult Branding Company – The Cult Branding Company is a brand loyalty research firm and the recognized leader in cultivating authentic customer loyalty. Using its trademarked Brand Lover Model 2.0, The Cult Branding Company helps businesses understand, connect and serve their best customers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: