May 28, 2009 at 10:16 am (Uncategorized)

Brands like Apple, Oprah, Harley-Davidson, Ikea and Southwest Airlines have made their competition irrelevant through brand communities they have helped nurture over the years. But why do brand communities form? And what can we learn about them?

Psychologist Jenny Lee, a brand consultant at The Cult Branding Company, explores the social and psychological motivators that fuel the development of brand communities in a compelling new white paper.

The white paper titled, “Why We Join: A Sociological and Psychological Analysis of Brand Communities,” along with an illustrative presentation can be downloaded freely here.

About the Cult Branding Company – The Cult Branding Company is a brand loyalty research firm and the recognized leader in cultivating authentic customer loyalty. Using its trademarked Brand Lover Model 2.0, The Cult Branding Company helps businesses understand, connect and serve their best customers.


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Hello world!

May 28, 2009 at 10:03 am (Uncategorized)

Welcome to This is your first post. Edit or delete it and start blogging!

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